Independent Television Producers | Community Idea Stations


Independent Television Producers

Independent Television Producers

The Community Idea Stations (WCVE PBS, WCVW PBS and WHTJ PBS) places special emphasis on content related to Central Virginia with our mission: to use the power of media to educate, entertain and inspire. If you are an independent producer or film maker and would like to partner with us, please explore further to learn more.

The Community Idea Stations’ production and programming priorities include the following:

  • Innovation, discovery & science
  • Local communities, global vision
  • Diversity and independent thought;
  • Entertainment & the arts
  • Education
  • Quality of life

The Community Idea Stations evaluates proposals according to the following criteria:

  • How does this program fit with our production and programming priorities?
  • Is there a need for this type of programming?
  • What is the significance or relevance to timely or powerful issues?
  • What is the target audience? Are there quantifiable demographics?
  • Is the project funded?
  • What is the value to funders?
  • Are there comparable projects under development in the public broadcasting system?
  • What is the potential national PBS interest for this production?
  • What is the prime-time potential?
  • Where applicable, what is the quality of on-air creative talent, writer, and director associated with the project?
  • Does the project lend itself to providing added benefits that enhance the broadcast? For example: Educational component, Web site extensions, Outreach potential, Video or book sales, Post-broadcast sales

The Community Idea Stations can work with producers at various stages in the production process, from development to broadcast presentation. To start a dialogue, we ask all producers to complete and submit the forms listed below, along with any proposals, treatments or videotapes. Please note that we must receive both forms before we can review your project.

Project Description/Proposal (PDF): This form provides us with the overview of your program idea and clarifies what type of relationship you wish to pursue with the Community Idea Stations.

Standard Letter of Release (PDF): Many ideas, materials and suggestions are not new and are substantially similar to ideas developed by our own staff or submitted by others. To avoid any misunderstanding, it is our policy to require the signing of a release before we consider any program materials or ideas. If the terms of the attached release are satisfactory, please sign and return one to us together with the project description form. Your signature is required.

Send any hard-copy materials, videos, etc., including your completed forms (Project Description and signed Standard Letter of Release) to:

John Felton
VP/General Manager for Programming & Production
The Community Idea Stations Television
23 Sesame Street
Richmond, VA 23235

Phone: (804) 560.8120
Fax: (804) 320.8729


We apologize that we cannot guarantee return of materials.

The evaluation process takes approximately four to six weeks. Once an evaluation is completed, we then contact the submitter about the status of a proposal.