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Science of the Winter Olympics: For Biathletes, It’s All About Balance

Monika Hojnisz will be one to watch this year in the biathlon. A combination of cross-country skiing and rifle shooting, the biathlon requires athletes to go quickly from maximum intensity (fast skiing on rough terrain) to calm focus (shooting at multiple small targets 50 meters away). Many athletes are built for endurance, but biathletes also need plenty of strength to do the whole course of hills with an eight-pound rifle on their back.

Science of the Winter Olympics: Curling Up with a Good Rock

One of the oddest events on the schedule in Pyonchang, curling did not become an official Olympic sport until 2002. It reaches another milestone this year, when mixed doubles will be added to the event for the first time.

But the history of curling goes all the way back to 16th century Scotland, where the 42-pound stones are still mined from the same quarry for consistency. And while it may look nothing like other Olympic events, winning it relies on a force familiar to many winter sports: friction.

How Do Scientific Breakthroughs Help Market Products?

Let’s talk about one of the biggest news stories of 2018 and perhaps one of the coolest milestones in science history. The event got tons of coverage around the world and folks are still writing about the spectacle of the big launch. Elon Musk and his team certainly got a lot of attention and perhaps that's a great way to approach marketing these big project. Considering that very few people that saw the event will be in a position to buy a ticket for a ride on the Falcon Heavy, but what about that roadster that was launched into space?

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