Let’s talk about one of the biggest news stories of 2018 and perhaps one of the coolest milestones in science history. The event got tons of coverage around the world and folks are still writing about the spectacle of the big launch. Elon Musk and his team certainly got a lot of attention and perhaps that's a great way to approach marketing these big project. Considering that very few people that saw the event will be in a position to buy a ticket for a ride on the Falcon Heavy, but what about that roadster that was launched into space? How do scientific breakthroughs help market products? Listen to this Question Your World radio report produced by the Science Museum of Virginia to learn more.
On February 6th Elon Musk, founder of Tesla and Space X, along with his team of scientists, launched the 230 foot tall Falcon Heavy, making it the world’s most powerful and now functional rocket! Then two of the tree boosters that left the Earth returned back and landed in unison thus making the notion of re-usaeable rocket technology that much more impressive. If you have not seen this clip, GO SEE IT NOW!
Then, finally, observers were treated to an awesome sight as the payload was made visible, Elon Musk’s very own Tesla Roadster with a mannequin donning a space suit while David Bowie’s music. The mannequin, nicknamed Starman, and the car will now be parked in orbit around the sun. All of this was seen by a global audience. If this were an exclusive television broadcast it would have gotten great ratings, but in our digital consumption world it did something better than get ratings, it went viral.
One really fun aspect of all this is the fact that Tesla spends nearly no money on marketing, but stunts like these and Musk’s constant presence in the news provide all the marketing any company could ask for. Car companies spend anywhere from hundreds to thousands of dollars per vehicle as a part of their regular marketing campaigns. Musk spends somewhere around $6 per car, which is next to nothing when compared to what the average car company spends. Think about it, not only did this launch usher in the world’s most powerful rocket, but now that Tesla roadster is also the first commercial car to go to space! Can you think of a better marketing campaign than something that ends up in history books and headlines around the world?
Pushing the bounds of technology, working on next generation products, and making headlines around the world...pretty impressive! Other companies are taking note of this, so who knows, maybe we’ll finally see that gecko get blasted into the sun in the near future. Science paves the way, everyone!