Join us on         

RIR Has New Plan To Attract Visitors On Race Weekend

It’s race weekend, and Richmond International Raceway has a new plan to bring back the crowds. Back in the day, RIR played to sold-out crowds every race. But the recession ended that streak, and ever since they’ve been playing catchup. This weekend, Track President Dennis Bickmeier is trying something new…its called Track Takeover, and what it means is that hours before the cars start racing, fans will be able to walk the entire track, enjoy live music, tour a NASCAR hauler and visit key spots in the tracks history. Bickmeier says the idea came from a survey they did with ticket-holders who stopped coming. Many said they wanted to do more than just tailgating and midway spending. He’s hoping this weekend’s Track Takeover will bring people back to what has become the largest spectator event, and an important economic engine for the region.