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Brand Expert Says Team Name Change is Inevitable

A professor at the VCU Brandcenter says a name change for Washington’s NFL team is inevitable and recommends they change it now. Kelly O’Keefe, a professor of creative brand management, says Redskins owner Dan Snyder may well succeed in an appeal of yesterday’s trademark ruling.

O’Keefe is known for his work in digital marketing, brand strategy and creativity. He said its foolish to continue to invest in a brand with a clouded future. Loyal fans, he believes, will stay with the team whatever they’re called.