Tomorrow (1/28), large numbers of people will jump into the James River for a cause that matters to them. They call it Shiver in the River.
Mike Baum is Executive Director of Keep Virginia Beautiful, the group that started it three years ago. The goal is helping to clean up the James and encourage litter prevention and recycling.
Shiver in the River continues to draw larger crowds.
Everything happens at historic Tredegar at the river’s edge.