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Frontline

Generation Like

How marketers use social media to get teenagers to sell products to themselves—and collect valuable data in the process. Included: whether the division between marketing and authenticity still exists; the hidden alchemy that brands use to win over teens.
Upcoming Airdates:
  • Tue 08/05/2014 10:00 pm on WCVE HDTV
  • Wed 08/06/2014 3:00 am on WCVE HDTV
  • Sun 08/10/2014 2:00 am on WCVE HDTV
  • Wed 08/06/2014 1:00 am on WCVW HDTV
  • Sun 08/10/2014 4:00 am on WCVW HDTV