Day Sponsorship | Community Idea Stations

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Day Sponsorship

Become a Day Sponsor Now (Online) | Day Sponsorship Mail-in Form (PDF) | Day Sponsorship Options

Did you select Day Sponsorship as your Thank-You Gift from a recent pledge campaign or membership contribution?
If yes, please Download a PDF Form (to mail or Fax).

What is a Day Sponsorship?

A Day Sponsorship is a unique way to show your support for 88.9 WCVE Public Radio. With your donation of $350, you can have an entire broadcast day to celebrate the people and occasions that mean the most to you. It also helps continue the programming you enjoy.

Who can use a Day Sponsorship?
Day Sponsorships may be used by individual members or by non-profit organizations. Non-profit organizations are limited to four Day Sponsorships per year. Business Day Sponsorships are also available. These are limited to 4 announcements a day and 3 sponsorships per year. All Sponsorships are to be paid in full in advance of the day selected. Your air date must fall within one year of the date of your request.

How you can use a Day Sponsorship
You will provide a statement that identifies the sponsor (person or organization) and explains the reason for the message (birthday, anniversary, special event, etc.). The message cannot be “cutesy” or so personal that only the parties involved know what is meant. All Day Sponsorships begin with “Portions of today’s programming are made possible by…”. This is followed by the name of the sponsor, after which you have a maximum of 20 words for your message. Day Sponsorships need to be written in the 3rd person. This is to avoid sounding as if our announcers are delivering the message. For example, “Portions of today’s programming are made possible by John Smith, wishing his wife Mary a very happy birthday.” Each spoken element is considered a word. For example, WCVE would be 4 words. The same with phone numbers and addresses, each number is considered a word. Please provide phonetic pronunciations, or verbal clues, for any words that might be in question, i.e. “Nina rhymes with china”.

Beginning July 1, 2015, all Day Sponsorships will be pre-recorded. Because of this, we will not be able to accommodate any last minute request. The deadline for the information to be received will be 10 days prior to air.

What you can and can not do
Anonymous announcements are not permitted. Also, Day Sponsorships cannot contain calls to action or superlatives. This pertains more to organizations or businesses. You cannot say, “the best in town” or “number 1 in the country” etc. You can say, “celebrating 20 years serving the Richmond community.” You also cannot say “for information call…” or “come by and see us at…” But, you can say, “information available at…” and “located at…”.

88.9 WCVE Public Radio reserves the right to make any necessary changes in order for the message to comply with our format. Please remember that the purpose of a Day Sponsor is to identify individuals or groups and to help them celebrate a special occasion. No promotion of ideological, theological or political positions is allowed. Text must comply with FCC guidelines for public radio announcements.

Day Sponsorship Options
There are two Day Sponsorships available each day, either Option A or Option B. The times for these are listed below:

Individual/Non-Profits Day Sponsorship Options
Weekdays Option A: 6:44 a.m. - 9:59 a.m. - 1:06 p.m. - 5:29 p.m. - 6:59 p.m. - 9:00 p.m.
Weekdays Option B: 8:44 a.m. - 12:08 p.m. - 4:29 p.m. - 6:18 p.m. - 8:00 p.m. - 9:59 p.m.

Weekends Option A: 8:06 a.m. - 9:06 a.m. - 9:59 a.m. - 12:59 p.m. - 5:59 p.m. - 7:59 p.m.
Weekends Option B: 8:39 a.m. - 9:39 a.m. - 10:59 a.m. - 4:59 p.m. - 6:59 p.m. - 9:59 p.m.

Business Day Sponsorship Options
Weekdays Option A: 6:44 a.m. - 9:59 a.m. - 5:29 p.m. - 6:59 p.m.
Weekdays Option B: 8:44 a.m. - 12:08 p.m. - 6:18 p.m. - 8:00 p.m.

Weekends Option A: 8:06 a.m. - 9:06 a.m. - 12:59 p.m. - 7:59 p.m.
Weekends Option B: 8:39 a.m. - 10:59 a.m. - 6:59 p.m. - 9:59 p.m.